I am fascinated with the way that people have been marketing themselves.
You take a group like the guys at UnderWaterRealm Pictures. These guys have an ambitious goal, to make a great film that takes place underwater. They gained my notice when they started posting links to their weekly video diary entries. I loved watching them work together on scenes and sharing the things they learned on production. They offered backers great incentives to invest in their film. They offered investors things like, plans to build an affordable LED light that can be used underwater, background diaries of Zomblies (their horror film), and Lighting tutorials from their DOP Eve Hazelton.
I am currently enrolled in the latest term at FXPhD. Mike Seymour's background fundamentals course goes over topic of Behavioral Economics. I can't help but think that these guys have a lot in common.
